Lots of companies go through the problem of choosing between marketing and branding. If this is you then don’t worry! you aren’t alone. While the two are pretty related there are differences between the two. As a business owner you should understand the differences between the two. Lets have a look more closely below:
What Is Branding?
So in a nutshell branding defines who you are and what your company stands for and marketing is basically you telling everyone about it! So in order to figure out who your brand is there is a bunch of questions you need to ask. Questions that will determine who you are as a company and who you are as a brand. The questions below could be a good place to start:
- What is your core principles and values?
- What is your mission statement?
- Why did you decide to build your business?
- What makes you different from all the other companies?
- What is the office culture like?
- What do you want to come to mind when someone hears your business name?
- How do you want people to feel when they think of your business?
- How do you want customers to describe you as a company?
Try and answer the questions above to see what your brand is and I mean properly invest your time into figuring out the answers. Then once you’re finished that bounce the ideas off your colleagues. Your branding determine what your consumers think and expect of you.
What Is Marketing?
Now what is marketing? so basically marketing means the tools that you utilize to tell everyone about your brand. Marketing continually changes and evolves like the products/services you offer. Marketing is geared towards your target audience. Marketing comes in many different forms but it supports the core values of your brand. Here are the most common methods:
- Influencer Marketing
- Social Media
- PPC Marketing
- Mobile Marketing
However there are loads more methods that are online and offline. However marketing methods will come and go and they always change! you really need to keep up with the trend.
Which Comes First—Marketing Or Branding?
So what comes first? Marketing or Branding? well… since branding is at the core of your marketing strategy it has to come first. Even if you’re a startup you need to define this early on. When people think of branding they tend to think of just their logo and perhaps the color scheme of their site but this just isn’t the case. If you set out and develop your brand thoroughly at the start this could last you years. The more time you invest into your branding initially could really benefit your company. I think it’s essential to define who you are as a brand before you begin thinking about your marketing methods.
Examples of good branding
Your brand is what keeps your clients coming back. Its your companies foundation.